Marque Brand Studio · Portfolio Concept · Travel & Tourism Sector · marquebrand.studio
Brand Identity System
Karvaan Curated Journeys · India & Beyond

Not every traveller wants a tour. Some want a story.

We design journeys that you'll still be describing at sixty.

Karvaan was built for a traveller who has seen the monuments but not the markets. Who has been to Rajasthan but not slept under its stars. Who travels to understand, not just to arrive.

We are a small team of obsessive travellers who design bespoke itineraries across India and Southeast Asia — each one built from scratch around the traveller, not around a template. Our routes include places that don't appear in guidebooks. Our hosts are the people who live there.

Karvaan — from Arabic and Persian, meaning caravan. A travelling community, moving together. We think travel is always better when it connects you to something larger than yourself.

What We Curate

Every kind of journey. No two alike.

🏔
Terrain
High-altitude treks, river crossings, and remote valley stays. India's edges for those who seek them.
🏮
Cultural
Living traditions, festival immersions, village homestays, and craft studio visits across the subcontinent.
🍽
Culinary
Regional food trails, farm-to-table experiences, market walks, and private dining with local families.
Bespoke
Fully private, fully original. A conversation. A brief. A journey built entirely for you.
Colour Palette

Dusk, saffron, and horizon.

Midnight #111540
Karvaan Indigo #1E2462
Dusk #6B6090
Saffron #E8851A
Sand #E8D5A8

Literary. Wandering. Alive.

Display — Fraunces
Aa
Fraunces Light 300 & Italic
Headlines · Campaign copy · Covers
Optical serif with a wandering soul
Body — Outfit
The pass at Khardung La opens for six weeks each year. We take a group of eight. We never take more. The road is not the point. The arriving is.
Outfit Light 200 / Regular 300
Itineraries, emails, web copy
Clean geometric — contrasts with the serif warmth

The journey begins at first sight.

Itinerary Cover
Private Journey · Ladakh · 12 Nights
The High Roads of Ladakh
Prepared for Sunita & Arvind Mehta
Departure: 14 September 2024
Karvaan · Curated Journeys
Business Card
Karvaan
Curated Journeys
Rohan Verma
Journey Designer — Himalayas
rohan@karvaan.in
+91 98100 22334
karvaan.in
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